You may already have an idea of why it is vital to create a brand, product or business, that is sustainable and for the well-being of all sentient beings and the planet. However, it may not be entirely clear why it is critical to include eco-friendly copywriting in your business.
Especially if you're marketing yourself as eco-friendly, eco-friendly copywriting must be a priority. You may think, well, the only difference is the name. But there is much more to it - and in this article, we will dive into the true principles and reasons for eco-friendly copywriting being prominent for a brand's success and reputation.
Eco-friendly copywriting:
• Shouts transparency
Come to think of it, and you'll notice that brands that market themselves as sustainable are usually more trusted. Why? Because if they care for the environment, then that means they care about the buyer. And if the brand cares about the buyer, they will make sure to be sincere with them in their selling approach.
While it may not be true to all eco-friendly copywriters, top-notch eco-friendly copywriters will ensure that their copy work is never manipulative or misleading but rather empowering.
• Is conscious
Not all copywriting is clear, direct, or honoring the well-being of all involved - but eco-friendly copywriting is conscious-based copywriting. And this means that the copy work done by an eco-friendly copywriter values the customer.
When a potential customer reads clear, honest, conscious copy work and says YES without feeling a single sense of pressure - that is when you know that the work is sound. And even if the customer says no, the ideal goal is that the shopper leaves with a sense of possibly returning in the future, without a single ounce of guilt for not taking the opportunity at the moment.
• Offers purposeful copy work
You can have a marketing campaign exclusively to make money, but take note that followers will be able to tell. Copy work with the purpose of assisting all involved - from customers to the workers of the brand - ends up winning not only the big bucks, but the emotional and moral satisfaction of having done gained the trust of customers.
A regular copywriter seeks to convince, but an eco-friendly copywriter aims to include and add grander support of like-minded humans to support the principles of the brand - leading to a more sustainable lifestyle, more often than not. So, if you want to add/ keep genuineness in your business, hire an eco-friendly copywriter and allow both your business and customers to flourish.