TikTok's popularity has skyrocketed in the previous three months, with the app currently surpassing 2 billion installs. We hear from more brands who want to use TikTok as the first spot for influencer marketing.
Thus, we have shared a few simple ways to double your engagement on TikTok from the youth audiences. Let's dive in.
Grab The People
Users would never run out of videos to watch on TikTok due to the app's nature. When the app is loaded, users are presented with the "For You" tab, which features an endless feed of video content from TikTokers worldwide that they can quickly swipe through. Due to the abundance of fantastic, creative video clips, businesses and influencers must catch and retain the attention of the audience from the start.
It can be accomplished in a variety of ways. You may utilize a compelling tune or sound, create interest with a title by simply using appealing photos or adding exciting filters. It brings you the most TikTok views to spread your reach on the platform in an effective way. If content appears aimless and unprofessional, viewers have little motivation to spend other time watching to see what happens.
Don't forget that you're fighting for your audience's attention with millions of videos. Grab your audience within a few seconds, and you'll increase the likelihood that they'll stick around until the conclusion.
Keep It Simple And Handy
Another impact of the abundance of video content on consumers is that their attention spans are significantly shorter. Thus, one thing to consider is that users on TikTok are, on average, under the age of 20, a group that many have suggested is losing its capacity to focus for longer durations.
While TikTok video clips may last up to 60 seconds, we recommend keeping them closer to just 15 seconds in length. It may require you to distill your thoughts down to their essential point, but most audiences love it.
Analyze Your Audience
If you're familiar with Instagram influencer marketing, you're probably aware that you can use a variety of strategies to target specific demographics. It may be accomplished by utilizing Instagram's analytics capabilities to fine-tune your message or by hiring partners who already have an audience that fits your target demographic.
As mentioned earlier, TikTok's user demographic is younger. As a result, we recommend developing brand messaging that resonates with a much larger demographic, with under-20s serving as the anchor for your potential audience. By analyzing these individuals' beliefs, social media trends, and purchasing patterns, you can strive to connect your brand's message or promoted product with something that would resonate with them.
Additionally, a sizable portion of TikTokers do not have an Instagram account, and even if they do, social media users frequently move between applications depending on what they need to consume at the moment.
Organize the Masses
If you've established a broad demographic for your audience, you can begin creating content that inspires the masses to action. Because your video content may be viewed by anybody, not just your followers, creating specialty videos for a select few has limited value.
We previously discussed Chipotle's TikTok summer ads, including a guacamole dance and lid flipping challenge. Both initiatives were enormously successful, as the obstacles were open to the whole public. They contained nothing that would exclude or offend particular viewers — the goal was to produce something enjoyable and increase sales. And it was more effective.
Overall, humor is the #1 trending topic on TikTok across every age group, and it's crucial to remember that the approach is much different than on Instagram.
In comparison to Instagram, TikTok trends may evolve and grow daily. Therefore, in addition to creating thoughtful, highly-valued, and thorough campaigns with the right influencers, utilize developing trends to launch a campaign – and be highly agile in modifying them to remain ahead in the race.
It might involve a last-minute selection of a sound or song that looks to be gaining popularity on a presently trendy dance challenge. Keep an eye on what's happening in TikTok, and be prepared to respond.
Make Use of the Masses
Whereas followers on Instagram turn to influencers for content and trendsetting, TikTok is typically at its best when normal users produce their stuff. As a result, TikTok may virtually serve as an experiential marketing opportunity, and ordinary people can engage in a customized way with a challenge prompt or brand's message.
Utilize TikTokers to help promote your brand's message through influencer campaigns by offering them a broad and loose brief that allows for creative freedom. Concentrate less on flawless video content and more on real ones.
Don't forget that the amount of followers you have on your TikTok profile is irrelevant. What matters is that you create content that captivates your audience and motivates them to interact with and spread your message. By generating comments and likes, you may signal to the TikTok algorithm that the video content is enjoyable, which will help it appear on the screens of other users.
While TikTok is a new frontier, that does not mean it will be frightening. TikTok demands businesses and influencers to produce and distribute content in an altogether new way that, if done well, has the potential to transform how a new generation perceives your brand. Don't be scared to experiment with your brand's conventional representation — TikTok is the future, and it's here to stay.
Alison Williams is a social media content writer who works at Flatfitty. She is an experienced social media analyst. Her passion is to contribute to engaging content for authority blogs and websites. You can also visit her online on Twitter!