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12 Best Keyword Research Tools to Drive Organic Traffic to Your Site

What sets one ecommerce store apart from another? It's not just about offering competitive prices or exceptional products. The key factor is visibility, especially in search engine results. While paid search can be effective, most companies strive for organic traffic that doesn't require any ad spend.

Unlocking the secret to online success lies in keyword research. By utilizing advanced keyword research tools, you can uncover the exact terms your potential customers are using and strategically incorporate them into your website. This will significantly boost your visibility and attract more targeted traffic to your business. Don't underestimate the power of well-researched keywords in driving organic growth!

What are keyword research tools?

If you're looking to boost your website's visibility and attract more organic traffic, a keyword research tool is an indispensable resource. These online software applications generate a comprehensive list of phrases and words that are commonly searched for on search engines like Google and Amazon. By incorporating these targeted keywords into the content of your homepage, you can improve its relevance and increase the chances of appearing in relevant search results. By optimizing your About Us page, product listings, and other key areas of your ecommerce site, you can greatly improve your chances of achieving higher rankings on search engine results pages. This means more visibility for your online store and increased opportunities to attract potential customers. Don't miss out on the benefits of effective SEO – let us help you take your ecommerce business to the next level!

When it comes to ecommerce marketing, an essential tactic called SEO, or search engine optimization, includes the important task of keyword research. While it may require some dedication and effort to carry out effectively, the benefits it brings in terms of return on investment (ROI) often far outweigh those of paid advertising. It's a strategic approach that can give your business long-lasting and impactful results in the online marketplace. In this digital age, online merchants are realizing the power of keyword research tools to boost their website's visibility and attract a larger organic audience. By using these tools, they can optimize their website content effectively and drive more traffic without relying solely on paid advertising. It's no wonder that more and more businesses are jumping on board with this innovative strategy.

How do keyword research tools differ from keyword suggestion tools?

If you're looking to expand the range of keywords for your website, a keyword suggestion tool is exactly what you need. Simply enter a seed keyword or phrase, and this efficient tool will generate a wide variety of relevant keywords for you. These suggestions may even include longer and more specific phrases known as long tail keywords. It's an easy and effective way to enhance your search engine optimization efforts. By combining these valuable suggestions with insights from other powerful SEO tools, you will undoubtedly unlock a multitude of effective strategies to significantly boost your website traffic. The synergy between these resources empowers you to take proactive steps towards achieving your traffic goals and enhancing your online presence. Don't miss out on the opportunity to maximize the potential of your website with this winning combination.

Types of keyword research tools

Keyword research is an essential part of any successful marketing strategy. When it comes to keyword research tools, there are generally two types available: free tools and paid tools. Both options have their own advantages and limitations, so it's important to understand which one best suits your specific needs and goals.

Take advantage of free keyword research tools that provide essential insights without any cost. While they may have limitations on the number of terms you can explore, they still hold immense value. Consider Google Trends as an excellent example - it not only reveals monthly search volumes but also recommends relevant keywords that can significantly enhance your website's traffic and visibility.

Opting for paid tools can significantly enhance your SEO efforts. By paying a fee, you gain access to robust features that free tools often lack. With paid options, you'll enjoy the convenience of entering a search term and receiving an extensive list of related keyword suggestions. This level of automation and meticulous detail is typically unmatched by free alternatives. Therefore, investing in a paid tool is undoubtedly the more effective choice for comprehensive SEO work.

Key features of keyword research tools

When it comes to enhancing your website or ecommerce platform, a top-notch keyword research tool is absolutely essential. It can provide you with invaluable features that have a significant impact on your online presence. To ensure you make the best choice for your business, here are some key considerations to keep in mind while evaluating different options.

Keyword suggestions: If you're looking for a tool that goes beyond just providing a keyword list, but actually guarantees high search volumes and relevancy, you're in the right place. Our aim is to help you find keywords that real people are actively searching for, ensuring maximum potential to convert visitors into actual customers on your website.

Keyword difficulty rankings: Determining the level of difficulty to rank on the first page for a particular keyword is crucial in shaping your SEO strategy. For instance, if your business revolves around selling handmade soap, aiming to rank for a generic term like "soap" can be quite challenging. However, by targeting specific keywords like "organic lavender soap," you can increase your chances of achieving higher visibility and attracting potential customers who are specifically looking for that product.

Competitor analysis: With the right tool, you'll have the ability to analyze and dissect the keywords your competitors are utilizing to drive traffic. This invaluable data will empower you to fine-tune your own keyword strategy, giving you a competitive edge in attracting more visitors to your website.

Backlink data: Search engines place great importance on backlinks as they serve as a vote of confidence for your website. When evaluating the quality of your site, search engines consider the number and quality of backlinks pointing to it. A top-tier tool should provide you with a comprehensive overview of the websites that are linking to your competitors. This valuable information allows you to gain insight into their backlink strategy and set realistic goals for improving your own website's backlink profile. By understanding who is linking to your competitors, you can develop an effective strategy that will help boost your site's visibility and credibility in search engine rankings.

12 Best Keyword Research Tools to Drive Organic Traffic to Your Site

When you're considering which keyword research tool to use, it's important to take your SEO marketing budget into account. Free tools are a great place to start for those on a tight budget, as they can provide valuable insights. However, if you have a larger budget, investing in a paid tool with advanced keyword research capabilities may be the way to go. Here are 12 options for you to consider when making your decision:

1. Google Keyword Planner

Unlocking the power of Google Keyword Planner is as simple as having a Google Ads account. This invaluable tool provides essential insights, including monthly search volumes for your selected keywords and their performance over time. Accessible to all, it equips you with the information needed to optimize your keyword strategy and stay ahead of the competition. Moreover, utilizing it allows you to analyze phrase match reports, giving valuable insights into how the arrangement of your keywords influences search engine rankings. This invaluable feature will help you optimize your content and improve its visibility online.

2. Google Search Console

With the help of Google Search Console, you gain access to valuable insights about your website. This powerful tool showcases the keywords your site is ranking for, highlights your backlinks, and even notifies you about any potential technical issues. Armed with this information, you can strategically optimize your site to boost search rankings and promptly address any necessary fixes. It's a game-changer for maximizing your online visibility and ensuring an enhanced user experience.

3. Moz

Moz offers user-friendly reports that provide valuable insights into search volumes, keyword difficulty, and click-through rates. With 10 free queries per month, it may not fully meet the needs of large enterprises, but for small businesses and individual merchants, Moz is a sufficient and reliable tool for conducting effective keyword research.

4. Ahrefs

Unlock the full potential of your keyword research with Ahrefs' remarkable keyword explorer tool. By simply entering a seed keyword, you'll gain access to a treasure trove of related suggestions. Discover additional seed keywords and explore long-tail variants effortlessly. With Ahrefs, you have flexible pricing options to choose from. Their monthly plans range from $99 to $999, ensuring there's a plan that fits your needs perfectly. Plus, if you opt for an annual subscription, you can enjoy some great savings along the way! Don't miss out on this incredible opportunity to take your keyword research game to new heights with Ahrefs.

5. Semrush

With Semrush, you have access to a wide range of features designed to assist you in finding the perfect keywords for your business. One of their standout tools is the Keyword Magic tool, which allows you to input your desired keyword and gain valuable insights into metrics such as user intent and keyword difficulty. This comprehensive view ensures that you are choosing the most effective keywords for your content strategy.Additionally, Semrush offers flexible pricing plans to cater to businesses of all sizes. Their plans start at $129.95 per month and go up to $499.95 per month, allowing you to choose the package that best suits your needs and budget. With Semrush by your side, keyword research has never been easier or more efficient.

6. Keyword Surfer

Discover the amazing features of Keyword Surfer, a powerful tool developed by Surfer SEO. This innovative tool seamlessly integrates with your Google searches, providing you with valuable insights. Whether you're searching for a specific keyword or planning to write a compelling blog or article, Keyword Surfer has got you covered. With this tool, you can easily access real-time search volumes and estimated cost-per-click data for any term of interest. No more guesswork or relying on outdated information! By equipping yourself with accurate data, you can make informed decisions and optimize your content strategy accordingly. But that's not all - Keyword Surfer goes beyond just data analysis. It offers an AI-generated outline feature that gives you a head start when crafting your content. This time-saving capability helps streamline your writing process and ensures that you start off on the right track, delivering high-quality articles and blogs effortlessly. Get ready to elevate your writing game with Keyword Surfer's comprehensive suite of features. Empower yourself with accurate insights and save valuable time as you create engaging content that captivates your audience.

7. AnswerThePublic

By simply creating an account, you can take advantage of AnswerThePublic's generous offer of running three queries daily for free. This powerful tool utilizes autocomplete data from popular search engines to generate relevant and captivating blog content ideas. Say goodbye to writer's block and hello to engaging articles that will capture your audience's attention.

8. SEO Powersuite

With SEO Powersuite, you get everything you need for an effective SEO strategy in one convenient tool. From comprehensive keyword research to analyzing your backlink history, conducting sitewide SEO audits, and much more – it's got you covered. Take advantage of its features to optimize various aspects of your website and create custom reports tailored to your needs. And with plans starting from just $299 per year, it offers great value for money. Boost your site's visibility and drive more organic traffic with the power of SEO Powersuite.

9. QuestionDB

Discover a whole new dimension of keyword research with QuestionDB. This powerful tool allows you to explore user-asked questions, giving you a unique perspective on your target audience's needs. Unlike other tools that limit their search to Google and Bing, QuestionDB goes above and beyond by including questions from popular forums such as Reddit and Quora. Best of all, you can access up to 50 results per search completely free of charge. Unleash the potential of user-generated content with Question DB today!

10. Long Tail Pro

Long Tail Pro is the go-to solution for anyone looking to optimize their website with long-tail keywords that yield high-quality search results. With its impressive range of features including backlink analysis, SERP analysis, and keyword rank tracking, this platform offers everything you need to boost your online presence. The affordability factor also makes it appealing, with monthly subscriptions starting at just $59.99 and going up to $299.99.

11. Serpstat

Serpstat is a comprehensive SEO suite that covers all your needs. It not only offers tools for link building, PPC campaign management, and local search optimization but also provides powerful features for keyword research. With Serpstat, you can streamline your SEO efforts and achieve better results in all aspects of online marketing. One of the standout features of Serpstat is its ability to display the site in the featured snippet as the top result. This unique functionality gives you an edge in claiming that coveted spot for your own website. Additionally, Serpstat offers a range of tools for monitoring trending keywords, including regional searches, rank tracking and content analysis. With these comprehensive features, you can stay ahead of the game and optimize your online presence effectively. Monthly subscriptions start at $59 and go up to $479.


One of the key features that makes stand out is its impressive ability to generate an extensive list of keyword suggestions. This vast pool of keywords is incredibly valuable for anyone looking to optimize their online presence and boost their search engine rankings. With, you can rest assured that you will have access to a wide range of relevant keywords that will help drive targeted traffic to your website or content. is a dream come true for SEO professionals. It gives you all the necessary data you need to optimize your keywords, from competition analysis to search volume and trend information. What's even better is that it allows you to customize your results based on your specific requirements. You can filter by region, language, platform, and even type of keyword. With, you have everything at your fingertips to take your SEO strategy to new heights Subscription plans begin from $99 per month.


Remember that each tool has its own unique features and strengths. It's beneficial to experiment with different tools to find the one that best suits your specific needs and preferences.

By utilizing these keyword research tools effectively, you can drive organic traffic to your site and optimize your content for better search engine rankings. Good luck with your keyword research journey!

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