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10 Google Trends Tricks for Small Businesses

Forward-thinking entrepreneurs understand the importance of staying updated on the latest technological advancements in business. They recognize the value of utilizing various tools to streamline their operations and enhance efficiency. One often overlooked, yet highly beneficial tool for research and development in digital marketing is none other than Google Trends. By leveraging this powerful platform, business owners can gain valuable insights and make informed decisions to maximize their marketing strategies.

Google Trends is an invaluable tool for eCommerce businesses looking to enhance their digital marketing strategies. Whether you need to find related product verticals, boost website traffic, or optimize SEO keywords, this platform offers valuable insights to drive your success. In this article, we will explore how you can effectively leverage Google Trends for product research and content marketing purposes.

What is Google Trends and How Do You Access It?

Google Trends offers a valuable and completely free search feature that analyzes the popularity of top search queries in Google Search across different regions and languages. By presenting data in easy-to-understand graphs, it allows you to compare the search volume for common queries over various time periods. The best part is that Trends data is completely unbiased, anonymized, and categorized, ensuring reliability and accuracy.

To start using Google Trends:

  1. Type “Google Trends” into Google Search. (

  2. Enter the website.

  3. Start your search by simply entering a keyword into the search bar or pick from the list of suggested examples. Additionally, you can scroll down to access comprehensive information on the latest trends in the United States. Discover valuable insights into how popular each term is in every state with a detailed breakdown.

10 Google Trends Tricks for Small Businesses

Discover the power of using Google Trends to enhance search visibility and drive a surge of traffic to your eCommerce websites. With this valuable tool at your disposal, you can unlock strategic insights that will propel your online presence forward and attract more potential customers than ever before. Say goodbye to outdated approaches and embrace the cutting-edge techniques that will take your business to new heights in the digital landscape.

1. Finding Niches with Google Trends

In today's highly competitive online landscape, it can be challenging to stand out from the crowd. However, by utilizing Google Trends to identify untapped niches and keywords, you can unlock new opportunities that your competitors may have overlooked. This valuable tool allows you to stay ahead of the game and discover lucrative markets that have yet to be saturated. Give your business the edge it needs by exploring untapped potential with Google Trends today.

One of the most powerful aspects of Google Trends is its ability to showcase trending and evergreen niches, while also providing valuable keyword and product insights. By leveraging this tool, you can easily identify niche markets that are perfectly aligned with your business. This strategic approach allows you to differentiate your brand, minimize competition, and ultimately boost profitability.

2. How to Use Google Trends for Keyword Research

Google Trends for eCommerce offers the following benefits for keyword planning and research:

  • Keyword trend research

  • Country-specific keyword

  • Seasonal keyword trend analysis

  • Keyword comparison

Google Trends assigns a numerical value to keywords ranging from zero to 100. When it comes to keyword popularity, a score of 100 signifies the highest level of interest and the most number of searches for that particular keyword. However, it's important to note that while high-scoring keywords are significant, the most effective and reliable ones are often those with consistent growth or steady positions. These keywords ensure long-term success and sustainable results for your business. Although these keywords may seem less trendy, they actually represent topics that have consistently driven high search volumes year after year. Their enduring popularity proves their value and appeal to a wide audience. Incorporating them into your content strategy can help ensure consistent traffic and engagement for your business.

3. Discovering Relevant Product Categories

Are you thinking about diversifying your product offerings and exploring new verticals? An important first step is to leverage the power of Google by researching product trends. By using Google Trends, you can easily discover related product searches that are popular among your target audience. For instance, if you're running an online handbag store, this tool can provide valuable insights into trending handbag styles or popular search terms that can guide your expansion strategy. Take advantage of this invaluable resource to stay ahead of the competition and make informed business decisions.

Discover the power of Google Trends, your ultimate tool for staying ahead in the world of product innovation. With just a few clicks, you can unveil the latest trending colors, cutting-edge materials, and other exciting developments. And that's not all! By analyzing the increased interest in related searches within a specific timeframe, you gain valuable insights into consumer preferences and market trends. Stay one step ahead of your competition with Google Trends at your fingertips!

When it comes to the most popular search queries and topics, Google Trends offers valuable insights. You'll notice a percentage that represents the growth of a specific term. However, if you come across the term "Breakout" instead of a percentage, it signifies that the search term has witnessed an extraordinary surge of over 5000% in popularity. This information can be extremely useful for understanding emerging trends and capturing potential opportunities in your industry. Discovering the latest Google trending products is a surefire way to stay ahead of the curve. This not only offers you an opportunity to find the best-selling items but also opens doors for innovation in the realm of handbags. By leveraging these insights, you can breathe new life into existing designs and make a lasting impact in the market.

4. Google Shopping Trends

If you're in the business of selling gym equipment, utilizing Google Trends can be a smart move. By searching for "gym equipment" and filtering the results to focus on potential customers who have searched in Google Shopping, you can target your marketing efforts more effectively. This approach allows you to reach an audience that is actively looking to purchase gym equipment, increasing your chances of making successful sales.

Google Trend shopping research is an invaluable tool that can greatly enhance your sales strategy. By delving into the depths of consumer behavior, it provides you with a wealth of knowledge to inform your decisions. You can tailor your inventory and marketing offers to align with what consumers are actively seeking, be it seasonal or year-round. This level of customization ensures that you stay ahead of the competition and meet customer demands effectively.

5. Find a Niche Specific to a Location

In the world of digital marketing, we understand the importance of catering to specific target audiences based on their interests and locations. Each region has its own unique preferences and trends. For instance, while "gold jewelry" may be a popular search term in Hawaii, it might not hold the same level of popularity in New York. This valuable insight allows us to tailor our marketing strategies accordingly, ensuring maximum effectiveness and relevance for our audience in each location.

When it comes to creating a pay-per-click ad for "gold jewelry," targeting New Jersey would be a smart move. This is due to the growing interest in gold jewelry in that particular area. By focusing your efforts on New Jersey, you can maximize the potential reach of your ad and connect with a highly engaged audience. Google Trends is a powerful tool that goes beyond just identifying popular products. It can also assist you in determining the regions where your sales will flourish the most. By leveraging this platform for research, you can gain valuable insights to make informed business decisions and maximize your revenue potential.

6. Writing Content about the Current Global and Local Trends

Discover the power of Google Trends' homepage, where you can explore the latest and greatest trending searches. Stay on top of what's hot right now! Although trends come and go quickly, don't miss out on the opportunity to capitalize on these buzzworthy topics that align with your business niche. It's a chance to make a lasting impact in the online world.

Calm, the popular meditation app, brilliantly demonstrated the power of newsjacking during the recent US elections. They strategically increased their advertising efforts in the lead up to, and on the night of, this monumental event. By capitalizing on such a timely topic, Calm effectively captured widespread attention and showcased their brand to a captive audience. This smart marketing move not only ensured maximum exposure but also highlighted their ability to stay relevant and connect with current events. By utilizing Google Trends as a powerful tool, you can gain valuable insights into the current trends and use them to inform your marketing strategies. This is particularly useful when you want to create timely content that capitalizes on trending events identified through Google's data. Stay ahead of the game by leveraging this information and crafting compelling content that resonates with your target audience.

7. Promoting Your Business During the Seasonal Trends

For businesses that are dependent on seasons or sell seasonal products/services, a handy tool like Google Trends can help you estimate peak sales times. With this valuable data, you can make informed decisions and take advantage of the peak periods in two effective ways:

Developing timely and relevant content that aligns with peak periods is crucial for businesses. For instance, as a chocolatier, it's important to highlight special offerings during Valentine's Day to maximize sales.

Similarly, for a snow removal company, optimizing your online presence and ensuring potential clients are aware of your services before the winter season begins is essential in attracting customers. By strategically planning and implementing optimized content, you can effectively capitalize on these peak periods and drive success for your business. It is advisable to launch an advertising campaign during the fall.

8. Using Google Trends to Update Your Content

Crafting compelling content that not only captures attention but also drives conversions can be quite the challenge, especially when your editorial calendar is almost filled up and you've exhausted all the frequently asked questions. However, one effective strategy to expand your research and discover engaging topics that your target audience truly craves is by leveraging the power of Google Trends. It's a valuable resource that can pinpoint trending subjects that will surely pique their interest and keep them coming back for more.

With the convenience of just typing in any topic into the search bar, you can uncover a plethora of content ideas tailored specifically to your needs. Consistently producing topical content is essential for retaining valuable customers. Additionally, search engines prioritize websites that regularly publish fresh and relevant content, resulting in higher rankings and increased visibility. Updating existing content can be a game-changer when it comes to saving both time and money. Rather than starting from scratch, you can simply enhance what you already have. It's a cost-effective solution that allows you to make the most out of your existing resources while still delivering fresh and engaging content.

9. Analyzing the Competitors with Google Trends

While it may not be the most comprehensive form of competitive analysis, Google Trends offers a valuable and insightful general overview of how frequently your competitor's offerings are being searched for on Google's search engines. By adding your company name to compare search volume, you can gain valuable insights into customer preferences and discover how your brand stacks up against the competition.

Google Trends offers a valuable tool for analyzing your competitors and their growth rates. By comparing up to five competitors, you can identify who is experiencing faster growth. If you find yourself in the lead, this information allows you to make strategic decisions and capitalize on regions where your brand already enjoys popularity. This ensures that your marketing efforts yield the maximum return on investment. On the other hand, if you're falling behind, Google Trends provides valuable insights to refine and enhance your marketing campaigns. With access to this data, you can optimize your strategies and work towards closing the gap with your competition.

10. YouTube Video Marketing

It's no secret that videos have become a favorite among consumers, with more than 50% expressing a desire to see videos from their beloved brands. However, the real challenge lies in determining which types of videos will garner the highest number of views. Thankfully, Google Trends provides valuable insights into the varying video-watching habits of consumers, serving as an excellent resource for understanding and capitalizing on this ever-evolving landscape.

Take a look at the data on Google Trends, and you'll see something interesting. When people search for "how to cook," they are more likely to turn to YouTube rather than Google Search. This means that if you are running a home or kitchen appliance store, leveraging video marketing content is the way to go. It's clear that videos have a stronger impact and can effectively engage your target audience.


Let's not overlook the undeniable potential of Google Trends to help your eCommerce business thrive in the digital landscape. By leveraging this powerful tool, you can strategically establish a strong online presence that aligns perfectly with your goals and objectives. Now that you're aware of the immense benefits AI brings to marketing, product development, and content creation, it's crucial to integrate it seamlessly with other powerful tools in your arsenal. By combining the capabilities of AI writing with platforms like Google Ads and Google Analytics, you can gain a competitive edge in the market and stay one step ahead of your rivals.

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