Mobile technology has altered our way of life. Our smartphones, which seem to be constantly within arm's reach, tend to dictate our everyday behaviours. As a result, patterns in mobile commerce are changing.
Consumer purchasing habits have shifted dramatically over the years, and mobile shopping will flourish in the future. Therefore it’s highly essential to have a mobile optimized eCommerce website.
Mobile commerce is on track to dominate 73% of the global eCommerce market share by 2021, up from 59% in 2017. 79 percent of android users make an online order using their mobile devices in the last six months.
As the owner of an eCommerce shop, you must keep up with the new mobile commerce patterns. You can't forget mobile customers if you're selling online through Shopify or another site.
That is what prompted me to write this guide. I studied and examined the most current developments in the eCommerce market, narrowing them down to those relevant to m-commerce.
The 05 patterns mentioned below will be dominant in 2021. Not only will we clarify these eCommerce patterns, but we will also have mobile commerce tips for 2021 to help you plan and adapt.
M-commerce trends you need to watch out in 2021
Using mobile apps for shopping
It's no secret that people are increasingly using their mobile devices to make online purchases. We've already explored how m-commerce is capturing the majority of the global eCommerce market share. However, the way consumers use these machines to buy is evolving.
In 2019, 57% of US users used a smartphone shopping app to learn more about a product in 2019. Instead of using a web browser, over half of US shoppers used a smartphone app to complete their purchases. For Shopify store owners, this is a game changer.
Yes, you clearly need a mobile-friendly website. However, having a mobile-optimized eCommerce platform is no longer sufficient for success in this space.
To begin with, 85 percent of users choose smartphone applications over mobile websites. So, by developing an app for your Shopify store, you are now providing the consumer with what they want.
However, it does not end there. In reality, mobile shopping applications convert at a higher rate than mobile websites.
Apps are the future of m-commerce expansion. In order to compete in 2021, you must have an app. Creating one now places you on the outside of the early adopter community. However, if you put off making this decision for too long, you will stay behind the competition.
Sales from tablets and smartphones
With mobile shopping on the rise, it's no joke that global sales will lead in 2021. Customers are doing more than just searching through apps; they are still purchasing.
The average order value from a smartphone app is $102, while the average order value from a mobile website is $92.
Mobile applications and mobile websites, on the other hand, can be viewed from various platforms. For the most part, handheld computers can be divided into two categories: smartphones and laptops.
Smartphones are projected to generate $221.2 billion in mobile commerce revenue by the end of 2021, while tablets will generate $41.8 billion.
Smartphones will continue to outsell tablets in the future. According to these projections, tablet market rate is currently declining.
One-click ordering
In 2021, the transition to shopping via smartphone apps would make the checkout process easier. Traditionally, placing an order online took quite a bit of detail from the user.
Consider what you'll need to process purchases on your eCommerce site.
● Name of the customer
● Credit card details
● Expiration of credit card
● Card authentication code
● Postal address
● The billing address
● Email address
It is time-consuming to manually input this information and time a customer tries to buy something online. It's incredibly inconvenient from a handheld device's tiny panel.
This is one of the reasons why shopping cart abandonment rates from mobile sites are so high.97 percent of shopping carts on mobile sites are discarded. However, the rate of shopping cart abandonment from smartphone applications is just 20%.
What makes this possible? Both instances are created by the same computer. Mobile applications, on the other hand, have the lowest abandonment rates.
You can save consumer details to their user profile using an eCommerce smartphone app. So when it comes time to buy, they don't have to enter those time-consuming details manually every time.
Customers can complete the whole purchase process in, you assumed it, one click with one-click ordering.
Social commerce
It is nothing new for brands to use social media to achieve visibility and create brand recognition. I'm sure (and hope) you're even using social media to promote your eCommerce venture.
Although social media has a lot of potential, it has traditionally been difficult for companies to turn social traffic into revenue. The transition from a social post to a product page has always been difficult.
However, social commerce has grown.
Customers will purchase items they find on social media more directly through shoppable Facebook accounts and Instagram shoppable updates. These features allow companies to tag items in posts in the same way as they tag people.
Voice shopping
Alexa and Siri, for example, have grown in popularity over the years. Furthermore, the way people use voice search has changed.
Initially, people used voice search to find answers to issues such as the weather. Alternatively, they may instruct their smart speaker to play music.
By 2021, voice search would have permeated the eCommerce industry. By 2022, voice shopping is estimated to be worth $40 billion. This is up from a mere $2 billion in 2018, representing a 1,900% surge in just four years.
Given that 40% of millennials use voice search at least once a day, this would have a huge effect on mobile commerce. Voice searches account for 20% of all mobile user searches.
Voice commands are used by 51% of people to study products. Voice search is used by 22% of people to make an order.
We've just touched the surface of what voice assistance is capable of. As a Shopify store owner, you must remember this when making critical business decisions.
To begin, your website must be voice search optimised. However, you should consider getting your mobile app voice-friendly as well. Consumers who do not own a smart speaker can also use voice search and voice assistance on their mobile devices.
As a result, voice shopping would have a major effect on mobile eCommerce patterns in 2021.
Conclusion
For the near future, mobile dynamics will continue to play a major role in the eCommerce industry. As the owner of an eCommerce shop, you must keep a close watch on mobile commerce patterns in order to prepare accordingly.
Every mobile eCommerce trend is pointed in this direction. To conquer mobile commerce in 2021, follow the tips and best practises outlined in this document.